Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. Facebook Remarketing would then consist of retargeting those visitors and potential customers who have shown some interest in your product or service by using the Facebook Advertising Platform. It’s a fact that some people buy in the first visit, but we are talking about 1% to 2% of them. What about the other 98%? Yeah, squeeze pages can grab some leads, so you may target around 30% to 40% of those people by email marketing, but you are still wasting more than half of your visitors.
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