— SOS Heating & Cooling (@SOSHVACOmaha) August 12, 2022
It is hard to overshadow the fact that Decolest Crawford has one of the most memorable names in college football history. Perhaps sports history. But thanks to the NIL rules that were implemented last season, he is now able to capitalize on his fame. SOS Heating & Cooling in Omaha, Nebraska announced a few weeks ago that it had signed the incoming Nebraska freshman wide receiver to serve as its spokesperson. The actual ad is now available, and it is well done.
Perfect. A straightforward commercial read by a young man with a thick Louisiana accent. A major victory for everyone involved. Another great moment in NIL history.