Nightclubs are one of the most lucrative businesses you can possibly own, and there’s certainly no shortage of them in the downtown Atlanta area. There are literally hundreds of different bars and nightclubs in just a few square miles of area, and each one has their own unique brand and flavor. However, this can also lead to a major problem if you’re one of the club owners because setting yourself apart from the pack can be easier said than done. Fortunately, there are some surefire ways to increase that amount of customers you bring into your nightclub each night by offering special services that no one else does as well as offering the most fun and inviting atmosphere possible.
Friendly Staff
We’ve all heard the old saying that first impressions are the most important, but very few people actually take this phrase to heart. This saying is actually universally true, but nowhere is it more important to take it into consideration than at your bar or nightclub. The easiest and most cost-effective way to accomplish this feat is to hire good employees and train them to be as helpful and friendly as humanly possible. If your customers feel like they are treated well, they will not only come back more often but also bring along all of their friends for a fun night on the town.
Bottle Service
Offering bottle service to your guests will not only bring a higher quality of clientele, but each guest will spend more money because they are buying an entire bottle at a time. Offering top-notch bottle service to your guests is more than just putting them on the menu, though, you also have to have an amazing presentation if you want to have the nightclub that is known for going above and beyond. Fortunately, Atlanta has the perfect set of laws to help you in accomplishing this because you are legally able to use bottle sparklers inside your nightclub. By attaching one or more bottle sparklers to your bottle before they are delivered to the table, you can increase the appeal exponentially for less than a dollar per paying customer.
Fresh Appearance
Though it may seem like a large expense, giving your nightclub a much-needed facelift can rejuvenate your entire business and bring in a lot of new customers. Even your regular customers will appreciate a fresh atmosphere, and they will usually invite all of their friends out to their favorite watering hole just to show off how cool it looks. Depending on the current state of your bar or nightclub, this could be as simple as a fresh coat of paint or a new sign out front for all the people passing by to see. In the most extreme cases, you may want to completely rebrand your bar or nightclub to create the appearance of a brand new establishment.
Unique Drinks
Nothing generates repeat business like having drinks that you can’t get anywhere else. Mixology is incredibly trendy right now, so having your own flavors and specialized cocktails can bring in new customers and ensure that you keep them for good. If you have a professional bartender on staff, then chances are they’re ready to put their creative juices to work to develop some new menu items. Optionally, there are third-party services in the Atlanta area that specialize in mixology that can come in and create unique drinks for you for a very reasonable price.